LEE KUM KEE CELEBRATES ASIAN CUISINE AND CULTURE IN GLOBAL "FLAVOURS THAT BIND" CAMPAIGN

Written by PR Newswire

Beloved brand unveils new global brand positioning at Chinese New Year, highlighting the universal power of togetherness, tradition, and shared culinary experiences

HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning – "Enabling Superior Experiences through Asian Cuisine"...

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