Trip.com Group CEO tackles overtourism for sustainable travel at World Economic Forum

Written by PR Newswire

CEO shares multifaceted approach to overtourism challenges, with sustainable travel practices as a key strategy

Focusing on high-quality tourism could disperse tourists from hotspots for a more sustainable tourism framework

E-commerce marketing and social media can be innovative ways to drive tourism in atypical destinations

DAVOS, Switzerland, Jan....

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