Cross-channel marketing report reveals email marketing is still the O.G.

Written by PR Newswire

Customer-centricity and personalization remain key to ecommerce success, as does responsible marketing

MELBOURNE, Australia, March 11, 2022 /PRNewswire/ -- Dotdigital today launched, 'The future of cross-channel marketing' report, covering trends and insights across four main areas: consumer psychology, brand awareness, the decision buying...

More Articles ...

Understanding Your Rights Around Property After Separation

Property division is one of the most significant financial matters that arises when a relationship ends, and it's also one of the most commonly misunderstood. Many people assume that assets are simply divided equally, but the reality under Australian family... Read more

Unexpected Industry Prepping for Mad Rush in Pre-Olympic Period
Athletes are not alone in preparing for the 2032 Olympics. Brisbane is buzzing with excitement, with opportunities emerging in both expected and unexpected industries, as everyone rushes to be ready…
Understanding the Role of Hydraulic Systems in Modern Industrial Applications
Industrial machinery, manufacturing systems, and heavy equipment rely on powerful mechanisms to move, lift, and control loads efficiently. Among the most widely used technologies in these environments are fluid power…

How CIOs Can Govern Microsoft 365 Licensing Across Thousands of Endpoints
At enterprise scale, Microsoft 365 licensing is rarely a procurement problem but a governance problem. Organisations managing thousands of endpoints frequently accumulate licence sprawl, misaligned SKUs and underutilised entitlements that…
Why Material Handling Hose Systems Are Critical for Transporting Abrasive Materials in Industry
Industries that handle large volumes of raw materials rely on dependable transport systems to move substances safely and efficiently through different stages of production. Materials such as sand, cement powder…

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engi…
Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a…
Delivering Consistent Brand Messaging Across Global Markets: Building Unity Without Losing Local Rel…
Global expansion is both opportunistic and complicated. As companies venture into new, international territories, they must consider language differences, cultural dynamics, regulatory systems, and consumer needs. However, localization does not…

The Importance of Reliable Bread Crates in Everyday Operations
For bakeries, supermarkets, cafes, and food service businesses, the safe storage and transport of bread is essential. A bread crate is more than just a container; it is a practical…
Supporting International Sales Enablement Through Structured Content
In an international selling environment, companies must contend with different languages, cultural differences, regulations, and varying buyers. As such, sales enablement goes beyond a folder of brochures and presentations but…

Prev Next

The Power of Creative Agencies in Shaping Modern Brands
In today’s digital era, businesses are constantly seeking innovative ways to connect with their audiences and stand out in a cr…
Understanding Your Rights Around Property After Separation
Property division is one of the most significant financial matters that arises when a relationship ends, and it's also one of t…
Understanding the Role of Hydraulic Systems in Modern Industrial Applications
Industrial machinery, manufacturing systems, and heavy equipment rely on powerful mechanisms to move, lift, and control loads eff…
How CIOs Can Govern Microsoft 365 Licensing Across Thousands of Endpoints
At enterprise scale, Microsoft 365 licensing is rarely a procurement problem but a governance problem. Organisations managing t…
Why Material Handling Hose Systems Are Critical for Transporting Abrasive Materials in Industry
Industries that handle large volumes of raw materials rely on dependable transport systems to move substances safely and efficien…
Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine
Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue …

Could NZ’s next Christchurch Call be a push for fairer, safer AI?
Getty ImagesFor New Zealanders, artificial intelligence (AI) is fast becoming as much a part of everyday life as smartphones and …
This little-known government scheme can help retirees tap into $3 trillion of housing wealth
For many Australians, most of their retirement wealth is tied up in their home. A simple, well-designed program to tap into those…
Want a dog-friendly workplace? Here’s what you’ll need to get right
skynesher/GettyDogs are increasingly appearing in Australian workplaces. From “take your dog to work” days to permane…
In the age of AI, why do Australian company boards have so few technology experts?
Maskot/GettyThe global economy is undergoing major transformation as artificial intelligence (AI) filters into almost every indus…
Housing construction costs are already rising, increasing risks of builders going bust
For Australia’s building industry, higher fuel costs since the start of the Middle East war have been just the start of the…
Banning card surcharges will make paying simpler – but not necessarily cheaper
From October 1, 2026, Australians will no longer pay a fee for debit, prepaid and credit payments using eftpos, Mastercard and Vi…
I’m close to retirement age. What are my options for drawing on my super savings?
Canva, Wikimedia, The Conversation, CC BY-NCRetiring well means making a series of decisions to ensure a financially secure post-…
KiwiSaver payments have to rise – but earners shouldn’t be penalised if they can’t afford it
Getty ImagesThe 2020s haven’t exactly been a golden age for getting ahead.First came COVID, when job security evaporated ov…
The Fair Work Commission has abolished junior rates of pay for most over 18s. It’s a positive step
On Tuesday, the Fair Work Commission handed down a landmark ruling that will phase out “junior” rates of pay for adul…
Why a second global shipping chokepoint could soon live up to its name as the ‘Gate of Tears’
Luke Dray/Stringer/GettyIf you’d never heard of the Strait of Hormuz before, you probably have by now. Iran’s effecti…
Why does chocolate cost so much this Easter, when cocoa’s price is at a 3-year low?
Consumer group Choice found some chocolate treats, like these Easter eggs, have become smaller and more expensive since last year…
Halving the fuel excise is smart politics, but flawed policy
With fuel prices staying high, the federal government has announced a halving of the fuel excise for three months. This will cost…
War could add an extra 5% to prices in Australia – but there’s one sector that shields the economy
A drawn-out war in the Middle East could add an extra 5% to existing inflation in Australia, our new modelling shows.We looked at…

KPMG establishes new business to support Indigenous entrepreneurs
KPMG has established a specialist new business to help Indigenous enterprises grow. Building on a strong track record…
Commercial Solar Installation Companies: Powering Business Efficiency and Sustainability
Rising energy costs and growing environmental awareness are reshaping how businesses think about power consumption. For many or…
The Different Types of Perfectionism: Self-Oriented, Socially Prescribed, and Other-Oriented
Perfectionism is often talked about as if it’s a single trait, but the truth is far more nuanced. Understanding the different…
Rise in payment defaults and court actions ring alarm bells for 2020 SME economy
New data released today from digital credit agency CreditorWatch suggests that SME insolvencies are likely to increase in 2020, r…
What credit score is needed for a car loan?
Your credit score affects both your ability to get a car loan as well as the interest rate you will be offered. A good credit…

Traveling with a New Piercing: Do’s and Don’ts
What happens when you just got a new piercing and you’re about to travel? Healing piercings are delicate, and travel can exp…
Cool Places to Eat in Sydney
Sydney is a magnet for tourists. The visitors come from all parts of the world and throughout the year. This comes as no su…
Denver daily private tours
Have your forces left you and your life brings you only difficulties from constant worries? Has your ability to work decreased fr…
Road Trip To Central NSW
One of the ultimate road-trips, heading inland from Sydney to Central NSW, must be on your bucket-list for a short break this A…
What's On Gold Coast: Your Complete Guide to Events, Entertainment and Activities
The Gold Coast is far more than pristine beaches and world-class theme parks. This vibrant coastal city pulses with year-round …

NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion