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Pulling the future forward: The entertainment and media industry reconfigures amid recovery

  • Written by PR Newswire
Pulling the future forward: The entertainment and media industry reconfigures amid recovery

NEW YORK, Sept. 2, 2020 /PRNewswire/ -- Consumer habits can take a lifetime to learn – but just a lockdown to lose. According to PwC's Global Entertainment & Media Outlook 2020–2024, the COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers' behaviour, pulling forward digital disruption and forging...

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Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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