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Cash may no longer be king, but the Optus debacle shows it is still necessary

  • Written by The Conversation
Cash may no longer be king, but the Optus debacle shows it is still necessaryShutterstock

A simple software upgrade went wrong. Across the country economic life ground to a halt. Groceries were abandoned at supermarket checkouts. Commerce was paralysed as the nation waited for its payment system to be brought back on line.

The Optus outage lingers fresh in our minds yet the scene described here is not Melbourne or Sydney in...

Read more: Cash may no longer be king, but the Optus debacle shows it is still necessary

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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