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Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a difference

  • Written by The Conversation
Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a differenceShutterstock

With brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “brand activism”?

In recent weeks alone, Ben & Jerry’s has launched a...

Read more: Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a...

Maximising Brand Visibility with Vehicle Signage and Truck Signage

In a world where competition for consumer attention is fierce, businesses are constantly looking for innovative ways to market their products and services. One of the most powerful methods is turning vehicles into moving billboards with professional vehicle signage and... Read more

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