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What would it take to get Australians to buy electric cars? Canberra provides a guide

  • Written by The Conversation

Only 5,532 of the 101,233 new cars sold in Australia last month were all-electric.

While that number is an improvement on previous months, it is tiny compared to the 25% to 85% of new cars sold that are all-electric in European nations such as Germany, the Netherlands, Denmark and Norway.

A lot has been written about why that is, but less about what...

Read more: What would it take to get Australians to buy electric cars? Canberra provides a guide

Aligning Social, Email, and Web Campaigns with Structured Content: Building a Unified Marketing Engine

Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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