What our negative comments and consumer gripes on social media reveal about us

Written by The Conversation

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A supermarket starts stocking hot-cross buns straight after Christmas. A cling-wrap brand shifts its serrated cutter bar from the base of the box to inside the lid. The maker of M&M’s chocolates changes its marketing. Each time people take to social media to complain.

Why do people get so angry about things that seem so...

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