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Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a difference

  • Written by The Conversation
Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a differenceShutterstock

With brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “brand activism”?

In recent weeks alone, Ben & Jerry’s has launched a...

Read more: Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ can still make a...

Hard Chrome Plating: Enhancing Durability And Performance In Industrial Components

In industries where equipment is exposed to constant friction, pressure, and harsh operating conditions, surface protection becomes critical to performance and longevity. Hard chrome plating is a specialised surface treatment process widely used to improve wear resistance, reduce friction, and extend... Read more

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