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Vital Signs: Marketing is getting in the way of markets that could get us to net-zero

  • Written by The Conversation

This week the prime minister entered full marketing mode.

Scott Morrison’s topic was climate change and his plans to get to net-zero.

At the Victorian Chamber of Commerce and Industry on Wednesday, he tried out a few slogans.

Among those he test marketed:

  • can do capitalism, not ‘don’t do governments’

  • no one passed a law or...

Read more: Vital Signs: Marketing is getting in the way of markets that could get us to net-zero

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Few modern marketing campaigns exist in a bubble. A product launch, for example, may kick off with social media buzz, continue into a targeted email campaign, and finish with a conversion-focused web experience. Ideally, all three touchpoints communicate the same... Read more

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