LOS ANGELES, US - Media OutReach - 27 October 2022 - De Beers' global ambassador, Actress Lupita Nyong'o, shines in natural diamond designs from De Beers Jewellers at the world premiere of Black Panther: Wakanda Forever held at the Dolby Theatre.

Image Courtesy: Getty Images

Earlier this week De Beers was proud to announce Academy Award winning actress Lupita Nyong'o as its very first global ambassador featured in the brand's latest campaign, De Beers: Where It Begins, which tells the story of the only global diamond luxury brand that starts at the source. In addition to starring in the campaign, Lupita will support De Beers' Building Forever commitment which aims to advance women and girls in the countries its diamonds are unearthed. De Beers will work with Nyong'o to engage 10,000 girls in STEM and support 10,000 women entrepreneurs and will invest $10 million across southern Africa to achieve these goals by 2030.

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