SINGAPORE - Media OutReach - 15 October 2020 - AXA Insurance has launched #BetterMe by AXA, an employee benefits offering designed to empower employers to meet the diverse needs of their multi-generational workforce, and to cultivate more engaged and productive employees who will drive their organisation forward.

#BetterMe by AXA allows companies to provide employees insurance coverage that can be customised according to their individual needs, as well as comprehensive benefits including a suite of health and wellness services beyond traditional insurance protection.

Julien Callard, Managing Director, Retail & Health, AXA Insurance said the COVID-19 pandemic has dramatically changed workplaces, regardless of size or industry, and put employee benefits in a new spotlight as this is a time when employees are most looking for support.

"More employers today are recognising the value of putting their people first, which can contribute to positive outcomes such as better overall health and well-being of their employees, employee loyalty, increased engagement and enhanced productivity. #BetterMe by AXA is our commitment to support employers in meeting the evolving needs of their employees and nurturing a stronger and more resilient workforce."

Understanding employees' expectations of benefits

There has never been a better time for organisations to invest in their most valuable asset, their employees, and this can start with an understanding of what their employees want from their employee benefits package.

A study by AXA found that limited coverage was the biggest area of dissatisfaction for employees when it comes to their company's health insurance plans. 36% of the respondents were unhappy about the level of coverage in the benefits they receive. Additionally, the study also revealed that employees of different age groups prioritise different benefits depending on the stage of their life journey.

"We understand that a diverse workforce has varying expectations and needs, and companies today require more than a one-size-fits-all solution. #BetterMe by AXA goes beyond offering employers the ability to choose coverage that caters to employees, to even letting employees have an added layer of customisation where they can choose to enhance their level of coverage for themselves and even their dependents or add on new benefits for greater protection. More than that, it also addresses employee well-being holistically with the wellness services and solutions available," added Callard.

Here's an overview of what companies and their employees will get with #BetterMe by AXA:

• A customisable and holistic employee benefits programme:

• Dedicated support for onboarding and staff engagement:

• Convenient access to information and services through digital tools:

AXA will continue to expand the range of services offered under the #BetterMe by AXA programme.

As part of the launch, AXA has also unveiled a short promotional film, titled "The Employee Roundtable", which is set in an office boardroom and follows a diverse group of employees as they each share suggestions on the types of employee benefits they would value most individually.

For more information on #BetterMe by AXA, please visit axa.com.sg/employee-health-benefits/better-me-by-axa.

To view the short film, please visit bit.ly/BetterMebyAXA.