The new store, located inside the highly anticipated AEON Mall Huế, opens its doors to the public this 11 October 2024, offering local customers access to H&M's latest fashion collections.

This milestone introduces H&M's quality and sustainable fashion to the vibrant city of Huế and coincides after the opening of AEON Mall Huế - the city's very first commercial centre.

As a city known for its deep historical significance and cultural heritage, Huế has long been a center of creativity and tradition. From the grandeur of its imperial past to its restored historical landmarks, the city has a unique identity that blends the old with the new. H&M is excited to complement this dynamic spirit by offering modern fashion choices that resonate with Huế's youthful and evolving community while respecting its rich heritage.

H&M Aeon Mall Huế will offer an array of styles from casual essentials to trend-driven pieces, catering to both locals and visitors who appreciate global fashion with a local offering.

H&M Aeon Mall Huế will feature a full range of fashion collections, including women's, men's, and kids. As with all H&M stores, sustainability remains a core focus, with initiatives such as the garment collection program encouraging customers to bring in unwanted clothing for recycling in exchange for vouchers.

H&M Aeon Mall Huế covers 854 square meters of shopping space and will host a special opening day promotion and exclusive discounts.

The first 100 customers will receive a 200,000 VND gift card as part of the grand opening celebrations.

Members will also receive a complimentary tote bag with every purchase.

https://www2.hm.com/vi_vn/index.html

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