#LUXMyWill: Beauty Brand LUX Turns #BuryMeInThis From Social Media Trend Into Legal Declaration

Written by Media Outreach

SINGAPORE - Media OutReach Newswire - 1 July 2026 - Global beauty brand LUX, in collaboration with VML Singapore, has launched #LUXMyWill — an initiative that transforms one of social media's most talked-about beauty trends into a formal, lasting declaration of personal style.

Over the past year, women across TikTok and Instagram have...

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