LONDON, May 20, 2026 /PRNewswire/ -- Huda Beauty marked a significant moment for the brand with a large-scale brand immersive event in the heart of London to celebrate the launch of its debut fragrance, Easy Bake Intense Eau de Parfum. Bringing together global talent, creators, and industry insiders, the night reflected the brand's expansion into fragrance and its continued influence across beauty and culture. Set in the heart of London at the Outernet, a renown digital arcade and wrap around screens; guests were fully immersed 'inside the scent' and surreal world of the Easy Bake Intense Eau de Parfum. A sensorial, interactive experience filled with falling juicy cherries, rich caramel rivers & floating white florals.  

Huda Kattan, CEO & Founder of Huda Beauty - credit: Huda Beauty

The evening started with a spectacular reveal of Huda Kattan getting out of a giant bottle of the new Easy Bake Intense Eau de Parfum as she broke into her own vault to surprise guests. Next came two standout performances - the highly anticipated return of global phenomena the Pussycat Dolls and local homegrown talent Central Cee storming the stage; setting the tone for a high-energy celebration that underscored the scale of the launch and its cultural reach - Easy Bake Intense is back.  

Speaking of the launch, founder & CEO, Huda Kattan said "I wanted Easy Bake Fragrance to feel rich, s#xy, and intense. Because when it's truly you, it's never too much." Developed through extensive iterations, Easy Bake Intense Eau de Parfum is a warm gourmand fragrance designed to leave a lasting impression. It opens with notes of juicy wild cherry, layered with white florals and cinnamon, and settles into a rich base of caramel, vanilla bourbon, and creamy accords. The result is a scent that is both noticeable and long-wearing, balancing familiarity with a more elevated, indulgent finish. 

Huda Kattan, CEO & Founder of Huda Beauty - credit: Huda Beauty

Huda Kattan & Central Cee - credit: Huda Beauty

Huda Kattan with Nicole Scherzinger, Ashley Robert's and Kimberly Wyatt - credit: Huda Beauty

Huda Kattan, CEO & Founder of Huda Beauty - credit: Huda Beauty

Central Cee - credit: Huda Beauty