News Agency
The Times

Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals

  • Written by The Conversation
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivalsGettyImages

From Nike to Ben & Jerry’s to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it’s arguably become a component of any brand’s strategy.

But as consumers grow more accustomed to such initiatives, they’ve also become increasingly critical....

Read more: Brands can be rewarded for social activism – but they also risk losing customers to apolitical...

Practical Ways to Help Reduce the Risk of Costly Business Disputes

Business disputes have a way of draining time, money and energy that could be better spent running your operation. While not every disagreement can be prevented, many disputes stem from issues that better planning may have reduced or avoided. Taking... Read more

Writers Wanted



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion