News Agency
The Times

Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals

  • Written by The Conversation
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivalsGettyImages

From Nike to Ben & Jerry’s to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it’s arguably become a component of any brand’s strategy.

But as consumers grow more accustomed to such initiatives, they’ve also become increasingly critical....

Read more: Brands can be rewarded for social activism – but they also risk losing customers to apolitical...

How Does Temporary Fencing Help Simplify Project Planning?

Why Does Temporary Fencing Matter During Project Planning?  A controlled boundary is essential when construction, infrastructure maintenance, demolition,  landscaping, and other projects are underway. That is when temporary fencing becomes an important  option to consider. The fencing layout affects more than site... Read more

Writers Wanted



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion