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Spruiking the stars: some home builders are misleading consumers about energy ratings

  • Written by The Conversation

Australia’s competitive volume housing construction sector is busy spruiking various upgrades and packages to sell the appealing notions of lifestyle and luxury on a budget. Along with sparkling stone benchtops and alfresco dining areas, some builders use sustainability and energy-efficiency features to entice customers. However, our recent...

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How Australian Businesses Can Prepare Their Websites for AI-Powered Search Results

Search is changing rapidly. While traditional search engines remain a major source of website traffic, customers are increasingly using AI-powered platforms to discover information, compare businesses and make purchasing decisions. For Australian businesses, this shift creates a new challenge: ensuring... Read more

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