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Telling stories: the 4 ways micro-influencers build and keep their loyal audiences

  • Written by The Conversation

The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who builds credibility within a specific niche, giving them the power to shape opinions and purchasing decisions.

This skill lies at the heart of the influencer-marketing industry, a juggernaut projected to be worth around US...

Read more: Telling stories: the 4 ways micro-influencers build and keep their loyal audiences

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Australia's insurance industry, managing over $120 billion in annual premiums, operates at the intersection of financial services and human crisis. Insurance professionals must navigate emotionally charged situations daily, from claim denials to disaster responses. Leading insurers are now implementing best... Read more

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