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Men's Weekly

Too good to be true? New study shows people reject freebies and cheap deals for fear of hidden costs

  • Written by The Conversation

If you’re offered a free cookie, you might say yes. But if you’re paid to eat a free cookie, would your response be the same?

In our new research, twice as many people were willing to eat a cookie when they weren’t offered payment compared with when they were.

From a purely economic perspective, our findings reflect irrational...

Read more: Too good to be true? New study shows people reject freebies and cheap deals for fear of hidden costs

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