NBA and The Coca-Cola Company Announce Multiyear Global Partnership

Written by Media Outreach

Sprite Returns as League’s Official Global Soft Drink

NEW YORK, US - Media OutReach Newswire - 18 March 2026 - The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league's Official Global Soft Drink Partner.

The agreement marks the return of...

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