CBK White Paper Series: Retail Marketing in the Digital Era

Written by Media Outreach

Professor Hao Shen, Department of Marketing, CUHK Business School

HONG KONG SAR - Media OutReach - 13 June 2023 - COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to...

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