Telling stories: the 4 ways micro-influencers build and keep their loyal audiences

Written by The Conversation

The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who builds credibility within a specific niche, giving them the power to shape opinions and purchasing decisions.

This skill lies at the heart of the influencer-marketing industry, a juggernaut projected to be worth around US...

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