Flash Coffee’s Indonesia-focused strategy pays off as sales jump by more than 50% in H1 2024
- Written by Media Outreach
The expansion of its menu and physical locations highlights Flash Coffee’s commitment to delivering exceptional coffee experiences in Indonesia, one of Southeast Asia’s most promising economies with a growing appetite for quality coffee.
Flash Coffee now operates 67 stores in Indonesia and is progressing with further expansion across the market. Flash Coffee has increased its revenue per store by over 50% since early 2024 and reached operational profitability thanks to its new menu.
This impressive growth has been driven by the group's vision and decision to focus on the Indonesian market, following the closure of Flash Coffee in other Asian markets and the successful sale and transformation into a franchise of Flash Coffee in Thailand.
“We have been excited about Indonesia and its potential since we opened our very first Flash Coffee store in Jakarta in January 2020”, said David Brunier, Founder and CEO of Flash Coffee. “Thanks to the support of our loyal customer base and our strategic refocus on Indonesia as the group’s most mature market, we are now expanding our footprint in the country, with plans to add many new stores to our portfolio within the next 12 months. We’re just getting started."
Each new store is designed to offer a unique coffee experience, featuring Flash Coffee’s signature drinks like Seasalt Palm Sugar Latte or Whipped Strawberry Matcha, user-friendly digital ordering on its proprietary app, and its new larger store concept with welcoming sit-and-stay design encouraging customers to stay and socialise.
In addition to the continued commitment of Flash Coffee's founders Sebastian Hannecker and David Brunier, White Star Capital has appointed Jakob Angele, Venture Partner at White Star Capital and former CEO foodpanda, who was instrumental in growing foodpanda to USD5.5 billion transaction volume, to operationally support the growth of Flash Coffee leveraging his extensive expertise in F&B and the online food delivery industry.
“We’re extremely pleased to see the recent changes and our hyper-focus on Indonesia to translate into tangible business success. I am very excited about what the future will hold for Flash Coffee,” said Jakob Angele, Executive Chairman of Flash Coffee and Venture Partner at White Star Capital. “Indonesia is one of the most exciting and vibrant coffee markets worldwide. Flash Coffee is uniquely positioned to serve its growing demand for high-quality coffee.”
For images of Flash Coffee’s Indonesia stores, menu, and exceptional barista team please click here.
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