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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

  • Written by The Conversation
‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new studySumup/Unsplash

“Would you like to donate $2 to charity today?”

If you have been Christmas shopping this season, you probably heard this question — and potentially felt pressured to donate money in the midst of a cost-of-living crisis.

More and more stores now ask customers to donate money at the checkout. This is a practice called...

Read more: ‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

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