HONG KONG SAR -
Media OutReach - 21 July 2022 - Dorsett Hospitality International is delighted to be bringing
The Way We Dance, an Augmented Reality (AR) digital art performance piece, to Affordable Art Fair. Returning as the Exclusive Hotel Partner for Affordable Art Fair Hong Kong, Melbourne, London Battersea Autumn and Singapore for 2022, Dorsett Hospitality International has always believed in the power of art and technology to bring people together.
The Way We Dance at Affordable Art Fair
The Way We Dance AR Performance at Dorsett Booth
With a footprint of 54 hotels in 25 cities, Dorsett Hospitality International has supported the fight against Covid-19 from the very beginning looking after over half a million quarantine guests, medical workers and refugees from Afghanistan and Ukraine. As a hotel group, we've been inspired by how our guests, colleagues, frontliners and people from all walks of life have danced through the rain, through all challenges together, and come out stronger on the other side.
Behind the scenes: Yuh Egami with HKAPA dancers doing motion capture
This is what led us to partner with digital art and creative studio The Collective to create
The Way We Dance – choreographed by Yuh Egami (with kind permission from the Hong Kong Ballet) and performed by students Jennie Chou and Lee Kok Liang from the Hong Kong Academy of Performing Arts.
Combining visual art, virtual space and technology, the dances "Awake" and Progress" have been brought to life via motion capture with each virtual dancer designed through the lens of artists from all over the world; each representing their own unique experiences of the pandemic.
Instagram-activated artwork:
House of JoyandHouse of Dreams
When one door closes, another door opens. Dorsett Hospitality International's booth, will also showcase
House of Joy by Katrina Chuang and
House of Dreams by Sunny Sun – two physical artworks on canvas which come to life through an AR Instagram Filter.
Prints of these two art pieces will also be available for visitors to take home to colour and draw their own dreams before activating their own art piece using the Instagram filter!
Ski holidays might be thrilling, but they're notoriously challenging to arrange. Between booking flights and accommodation, travelers find themselves sorting out equipment, roads less traveled, and the need for a schedule. One added complication that can make or break getting... Read more
Collaboration is essential for successful digital content creation. Unfortunately, in many companies, the feedback mechanism between marketing, design, product and development functions is less than cohesive. For example, feedback is…
International organizations have a bit of a dilemma when it comes to this type of content creation. Regional or decentralized campaign efforts allow teams to operate independently, but a centralized…
Ideas, brands and creative works are often the foundation of a successful business. Without proper protection, these valuable assets can be at risk of being copied or misused by others…
In a world where competition for consumer attention is fierce, businesses are constantly looking for innovative ways to market their products and services. One of the most powerful methods is…
From communication and data storage to cybersecurity and customer engagement, companies depend on technology to operate efficiently and stay competitive. This growing reliance makes professional IT services and strategic IT…
Packaging plays an essential role in every industry, from retail to e-commerce and logistics. It not only ensures products reach customers in perfect condition but also reflects the values of…
Behind every modern device, from smartphones and medical equipment to automotive systems and renewable energy technologies, lies the work of skilled professionals who transform ideas into functional products. At the…
Whether it’s the development of high-rise buildings, the refurbishment of heritage sites, or the expansion of commercial complexes, scaffolding plays an indispensable role in ensuring that workers can access every…
